EXPERIENTIAL INSTALLATION

SONOS - CEDIA 2022

Client: Sonos
Agency: Jam3
Location: Dallas, TX
Services Rendered: Environmental Design, 3D Modeling, Photorealistic Renders, Furniture Curation, Dynamic Audio Consideration, Light Design, Budget Tracking, OnSite Installation Management

Sonos came to  Jam3 x HoF once again to produce an experiential installation, this time for Cedia: an architectural trade show.

The event highlights integrated technology for residential spaces, the perfect place to show off their newest Mini Sub.

The Inside of the main structure was host to our home theater demo room. Here we created two listening areas: Arc & Beam, Ray, & Sub Mini. The Arc sound bar is Sonos’ most premium home theater device, so we created a look to match: a deep cobalt sofa, Herman Miller pendant lamp, travertine side table, and a marbled taupe // brown area rug.

Beam, Ray, and the Sub Mini are more affordable units, so we leaned into a more  playful look and feel: a white scalloped couch, wavey violet area rug, mismatched throw pillows, and a simple media console.

Both areas required collaboration from Jam3 x HoF across the client tech team and our fabrication partner. HoF ensured each room’s dimensions were optimized for sound wave maps of the speakers being demoed. Sonos and Jam3 created detailed electrical // data maps for Mecca, our fab team, to pre-wire and execute on site.

turning-blue-turning-blue-
Cobalt-couch-3Cobalt-couch-3
Slightly-orangeSlightly-orange
Sonos-white-couchSonos-white-couch
Orange-roomOrange-room
Sonos x Jam3 x HoF Cedia InteriorSonos x Jam3 x HoF Cedia Interior

Using Phillips Hues, a partner of Sonos, HoF designed different pre-programmed lighting schemes that toggled through the different needs of the space. Going scene to scene in the Hues app, we were able to create a warm white living room feel that could quickly snap to colorful modes specific to the different demos.

Architectural and tech professionals were immediately engaged by the stunning design with whispers of it being the best designed booth at Cedia. They were blown away by the Sonos products and demos, all framed in a welcoming, comfortable and premium design.

Sonos’ reaction was yet again that the final result looked exactly like our renders, our favorite compliment to receive. 

HOF TEAM:
Lead Design: SALLIE FALLS
JR PRODUCER: Kelly Webb
SET DECORATION: GINA CANAVAN

JAM3 TEAM:
EP: NOLAN FOSTER
SR PRODUCER: MARK EVANS
CREATIVE DIRECTOR: STEVEN MENGIN

VENDORS:  MECCA, TLC