EXPERIENTIAL INSTALLATION

ADIDAS OZWEEGO - "NEWSSTAND OF THE FUTURE"

Client: Adidas
Agency: Jam3
Location: NYC, NY
Services Rendered: Environmental Design, 3D Modeling, Integrated Tech Consultation, Budget Tracking, OnSite Installation Management

HOUSE of FALLS partnered with Jam3 to design the physical element for Adidas’ Ozweego release. They turned to HoF for our unique ability to connect the worlds of integrated tech and installation.

Our vision was to create a portal within the facade of your typical bodega. This led to a futuristic brutalist space featuring 360° projection mapping and automated light design.

Inside the alternate dimension, time-traveling sneakerheads were guided to open a newspaper box. HoF designed this to hide an interface where they could enter the code they received in the previous leg of the scavenger hunt. NYC circa 2048 was projection mapped on the walls as the code was entered, providing a glimpse into the future and the drop location for the sneakers.

Retrofitting an entire custom bodega in a door that is rolled up and meant to stay closed was a big challenge.

Rain on the day of the promotion didn’t stop curious fans from showing up in numbers. We provided them with transparent holographic umbrellas while they waited excitedly outside for their turn.

Finishing this project felt like a deep exhale. It was a bit like sprinting a marathon. All our collaborators deserve gold medals and a Gatorade for their flawless work. A special thanks to Konduit, Factory NYC and Creative Chemistry for their involvement in making this one of Jam3’s most viewed and acclaimed projects.

HOF TEAM:
Lead Design: SALLIE FALLS
JR PRODUCER: Kelly Webb
SET DECORATION: AMALIA ROMP

JAM3 TEAM:
EP: KAIT LACY
CREATIVE DIRECTOR: ROGER DARIO

COLLABS: THE FACTORY NYC, KONDUIT, CREATIVE CHEMISTRY, FIRE BURNS UP