EXPERIENTIAL INSTALLATION
SONOS - NEWSA 2022
Client: Sonos
Location: NYC, NY
Services Rendered: Environmental Design, 3D Modeling, Photo Realistic Renders, Furniture Curation, Dynamic Audio Consideration, Floral && Foliage Curation and Installation, Budget Tracking, OnSite Installation Management
Sonos asked Jam3 x HoF to produce an experiential installation for Newsa, their annual product release event. They were introducing the Ray, a new soundbar, and the Roam, a portable bluetooth speaker that came in 3 colorways.
OLIVE,
WAVE,
& SUNSET.
Their ask was a space that blended the comfort of your own living room with a fantastical abstraction of the great outdoors. HoF was approached for our acute ability to bring vibrant life to a cold space with foliage, live plants and natural materials.
Our team combined integrated tech, curated furnishings, landscape design and fabrication to create a listening environment that took the familiar and elevated it to aspirational.
Pulling from her background in audio engineering and knowledge of materials, sound deadening and acoustic physics, lead designer Sallie Falls ensured each room’s dimensions were optimized for the soundwave maps of the speakers being demoed.
Influencers and tech professionals came for the speaker demos but stayed to vlog and take photos. They loved how engaging the space was, it was unlike anything they had seen before.
HoF successfully created a desert, a forest and a wave pool inside a living room that acted as the perfect background environment for Tech Media.
Sonos’ reaction was that the final result looked “exactly like the renders”, which speaks to our abilities for conceptualization and production.
HOF TEAM:
Lead Design: SALLIE FALLS
PRODUCER: Kelly Webb
SET DECORATION: CLAIRE KIRK
3D RENDERING:MORGAN GILLIO
FLORAL DECOR: CHLOE JANE
JAM3 TEAM:
EP: NOLAN FOSTER
SR PRODUCER: ROMAN SHISHALOV
CREATIVE DIRECTOR: STEVEN MENGIN
VENDORS: STUDIO BLACK
